A Comparative Analysis on the View of “Face” between China and the West

Abstract

This paper presents a comparative analysis of the concept of 'face' in Chinese and Western cultures, focusing on cultural connotations, social functions, and communicative implications. The study applies cross-cultural communication theory and reviews existing literature to examine the distinct cognitive frameworks and value orientations that shape the construction of face in each context. The findings demonstrate that the Chinese concept of 'mianzi' is linked to collectivism, social hierarchy, and relational harmony, whereas the Western interpretation of face centers on individualism, personal autonomy, and self-esteem. The analysis further explores how these differing conceptualizations influence interpersonal behavior, conflict management strategies, and communication styles in intercultural interactions. Understanding the cultural rationale behind face-related behaviors is essential for reducing misunderstandings and improving intercultural communication. This research contributes a nuanced perspective on cultural identity and establishes theoretical foundations for future studies in cross-cultural pragmatics.